Evaluation Question 4

Who would be the audience for your media product?

In order to answer this the work on Target audience needs to be utilized to understand the comments/references backed up by the statistical data in the box office research.

Box Office Research.

This page shows the amount of film viewed over this period and categorically identified them into 4. "none", meaning these people did not watch any films which was 12%, "Light", this meant people have only watched about 1 - 5 films, the amount was 36%. "Medium" means people have seen approximately between 6 - 25 the amount was 42%. Then finally "Heavy" consisting of 26 - over 50, the figure for this was 10%. This means that the average person watches 6 - 25 films every 3 months.

This graph shows the percentage of genre people enjoy watching, it shows that comedy is the most enjoyed genre at a figure of 64% a difference of 4% compared to the next most enjoyed genre of adventure.

The most least enjoyed genre is Nollywood that only 1% of the great British sample of over 16 year old enjoy.

Pure comedy compared to its Rom-com hybrid genre is enjoyed by 27% more than Rom-com at a lower figure of comedy's 64% with Rom-com's 37%

This shows that we should avoid Romantic themes in our comedy.

This graph shows a full breakdown by demographics    and market segments. Our genre, comedy, is shown to be typically enjoyed by both males and females in any age, however comedy is most loved by females under 35 years old (78%) and least loved by males under 35 (53%).

Another genre under these conditions is romantic comedy, with the figure for females under 35 being 61% and males under 35 being 16%. However the amount of females under 35 for people who enjoy romantic comedies is smaller than the ones who enjoy pure comedies showing this may be an area to avoid in our chosen target audience.

This graph shows the amount of people who believe the genre picked is their favorite genre. Comedy once again is at the top with 31% of people having it as their favorite, this is a big demographic opportunity as comedy covers more than a quarter of the market for films compared with its next competitor the thriller/suspense genre being 26%, this and comedy make half the film market and since are very different it is easy for the audience to chose which one they want more and comedy being more preferred, means they will more likely pick comedy over the thriller/suspense.

This graph shows the full breakdown of demographics and market segments for people who consider these genres their favorite  For comedy once again it is the females under 35 years old at a figure of 48% this is almost half the female under 35 potential audience. However in this graph it shows females over 35's as comedy being their least favorite genre at a figure of 24%. comedy is favored by parents (32%) however this is not a significant difference as non parents' figure is 30%. People classified in the C2 category favors comedy compared to the others at a figure of 35%.

Our chosen genre is comedy, the target audience for this can be males and females of all ages as it a well liked genre by everybody however females under 35 are more likely to watch comedies and so will primarily target these people. Peoples social class is most likely to be C2, it is liked by this the most, this consists of skilled workers i.e. plumbers. Comedy is popular with people with or without kids and so will target both.

The two options to target and audience are these.

Demographics.

Age - Our film is aimed at Teenagers who enjoy these types of films such as Ted or American pie as the humour is more targeted for older people but the content is more for younger people so it settles in equilibrium at teenagers (14-19), however our secondary audience may be people who are just under (providing parental acknowledgement of such) and people just over the teenage mark, as it may measure to their maturity level and not their actual age.

Social Class -  Our primary social class targeted would be working class as it is a down to earth film  that includes what upper classes would consider grimy and immature however our secondary may in fact be middle class as some may be individually percieved supiriors and may watch film as a way of laughing at the lower class.

Gender - Our primary gender targeted is under 35 females as they have proven from box office statistics to be the ones who enjoy and prefer comedy the most however our secondary audience for gender is everyone else as everyone else enjoys comedy.

No real ethnicity has been targeted in relation to this as no ethnocentrisity is included therefor unnanimously targeted.

Psychographics.

as in our film we have multiple characters to respond to multiple types of viewers who have all different likes and dislikes ect, we have to target almost anything in the psychographs range and since that is near impossible the best we can do is not disavow anything in this respect.

Classification.

This picture is a representation of our target audience being males and females under 35 however with a little more of an edge towards females but however comedy is ubiquitously enjoyed by everybody and so mainstream as a dichotomy to niche.
Pictures like this can amplify psychographic information needed to bolster the connexity of the target audience work for our opening two minutes by amplifying the clothes, personalities and behavioral patterns.


Some psychographic information obtained is they may be more extricate a dichotomy of intricate, however this only a trend and so can be enjoyed by these people. However since in comedy there is superfluity of enjoyment involved in the genre, the older generation may be non intrinsically interested in the comedy film however they still may be interested in the film. this would suggest that age restricted trends do not apply to a comedy opening, suggesting that latest fads do not apply to the film and that obsolescent objects and ideals do not apply dramatically to a comedy film providing that any younger or antiquated material does not revolve around the film opening changing age equilibrium out of balance and therefor limiting satisfaction the the recipients of media texts

Most of these people are young kids who obviously will go online mostly and so advertising of Facebook should be revised. the obsolescent of our target audience will not be, or not very much, be online and so will have to use other advertising means such as program referral on existing television films and programs as to create a dichotomy between fully aware of the film and total vacuum of knowledge based on this. and so must be tactically enhanced to reach maximum realization of our film. The advert will go in between family shows however ones that also target 16 or over which can be identified by the BBFC rating of the film or program that is classified as family for example Shaun of the dead, a comedy film to be enjoyed however has a theme of horror and so forth not preferred for kids.

Since we used a representative group of people in the film it is better to enshroud their personas to intrinsically link towards the audience watching.
Psychographics of this particular group are people who are rather immature and so swears and slander may link towards them these people have interests such as video games as a major one so Martin will be used to relate to them, Barry relates to the more female aspiring audience who may be the same as Barry. Jack relates to the slobbing nature of our probably younger audience, Tony for the sporty types that have to look after themselves everyday, whilst Chelsea supports the femme fatale and opposition to stereotypical men advances typical to woman.